The emergence of the self-service customer is changing the business landscape. This trend is already influencing your existing customer relationships and will influence your success in attracting new customers. During this session we will share statistics demonstrating the significant shift in buyer preferences. We will highlight case studies from companies in both the consumer and B2B markets and share a few of the tools that can help you offer self-service options to your marketplace.
Miles Austin is “The Web Tools Guy”. A sales and marketing technologist with an extensive sales and leadership background, he is recognized as one of the leading authorities on web tools for sales, and is the author of the popular Fill the Funnel blog.
As a popular Social Selling and Social Media speaker, Miles is able to take his audience from the theory to the implementation of the tools and social platforms that are transforming society. Leveraging his extensive sales and leadership background from Fortune 500 market leaders to three of his own start-ups, he helps his audiences make sense of the rapidly changing business landscape. He is known for delivering action-oriented steps that deliver improved results quickly and help his audiences stay ahead of their competition.